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Dallas 2016

Breaking down team silos for higher impact: How social, marketing, advertising and digital can collaborate

Social media’s role as a bridge through the company requires a dedication to and understanding of social media’s shared value; building business through a long-term approach versus a short term approach; a focus on audience priorities, and developing a halo effect over the brand and its efforts.  Joy will share her five-step process for creating a single, blended customer experience starting with social.

Key takeaways:

  • A plan for how to structure towards a unified customer experience
  • Learn to speak a common language with your partners to create a clearer path forward
  • See common measures of success between all the orgs

Joy Thao P. Hays
AT&T

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