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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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San Francisco 2016

Content as experience - how to weave valuable content that supports the customer throughout their brand journey

The days of brands thinking they can share content only about themselves and still engage customers are finished. In fact, brands are even falling short if they’re creating and sharing customer content that’s generic and not focused on where their prospects and customers are in the buying process. One success key success is tailoring available and featured content to where a specific customer currently is in their relationship to your brand.

In this interactive workshop, you’ll learn and practice strategic tools and frameworks to:

  • Identify relevant customer questions and needs
  • Match customers’ interests to relevant branded content
  • Refresh your content possibilities on an ongoing basis as customers move along the buyer journey

Mike Brown
Brainzooming Group

Emma Alvarez Gibson
Pepperdine University

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