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San Francisco 2016

Rebel with a cause: How David beats Goliath in the real world

The oldest challenger story is of how David beat Goliath, and it’s one we all love. However, in corporate America today Goliath seemingly holds all the trump cards. So how do the Feisty Underdogs, today’s startups, successfully take on the vertically integrated, heavily funded, Wall Street darling, near monopolies?  

Using examples from the world of competitive All Star Cheerleading, this keynote presentation offers six lessons to every company from the experience of Rebel Athletic in its ongoing fight with the $1.2bn Varsity Brands.

Julian Aldridge
Charles Schwab

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