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Las Vegas 2016

How does a 70 year old brand speak social? A case study in building an organic content strategy

Focusing on a long-term content strategy is critical when you don't have a large budget for paid media.

Rest assured that there is plenty you can do to reach your customers with well planned organic content. Having a good organic content strategy is simply remembering what matters to your customers, and being agile enough to address your customer’s passion points when and where they need it.

Ken will share how U-Haul uses these organic content strategies to provide customers with an exceptional social media experience.

After this session, attendees will learn how to:

  • Use simple techniques to make their content fresh again

  • Leverage their customers to guide their content calendar

  • Boost their content strategy and think long term while managing restrictions of budget

Ken Schneider
U-Haul

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