Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

SIGN UP!

San Francisco 2016

Impact and planning action for the engaged social workforce

Employee engagement today is on the decline, yet employees are most often an organization’s most valuable asset—particularly during the digital social era.  How can businesses better engage employees, particularly through employee advocacy? Leading industry advisory firm Altimeter Group has researched the growing phenomenon of employee advocacy and how leading brands address this opportunity. Interest in advocacy has soared over the past 2 years by more than 200%, to the point now where 90% of brands surveyed either have or are developing advocacy programs.

In this session, strategists will learn about this emerging practice with research to inform their own approach:

  • Why do brands invest in employee advocacy?  What results do they measure?
  • What motivates employees to participate?  What common barriers must strategists plan for?
  • How do consumers respond to employee posts about work?  What content resonates with them?
  • What practical steps can strategists take?

Ed Terpening
Altimeter

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy