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San Francisco 2016

Impact and planning action for the engaged social workforce

Employee engagement today is on the decline, yet employees are most often an organization’s most valuable asset—particularly during the digital social era.  How can businesses better engage employees, particularly through employee advocacy? Leading industry advisory firm Altimeter Group has researched the growing phenomenon of employee advocacy and how leading brands address this opportunity. Interest in advocacy has soared over the past 2 years by more than 200%, to the point now where 90% of brands surveyed either have or are developing advocacy programs.

In this session, strategists will learn about this emerging practice with research to inform their own approach:

  • Why do brands invest in employee advocacy?  What results do they measure?
  • What motivates employees to participate?  What common barriers must strategists plan for?
  • How do consumers respond to employee posts about work?  What content resonates with them?
  • What practical steps can strategists take?

Ed Terpening

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