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Boston 2016

Leveraging the power of social listening in higher education

Social listening is more than responding to Facebook and Twitter posts. Used strategically, it supports many critical functions in higher education, including campaign management, brand benchmarking, reputation management, customer service, market research, and online threat assessment.

After this workshop, attendees will:

  • Define social listening
  • Understand use-cases for higher education
  • Identify the major tools and software products available to support social listening
  • Map potential benefits of social listening to their job functions and strategic goals


Dr. Liz Gross
Higher Ed Experts

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