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Boston 2016

The power of video: Integrating video assets into your institution's digital strategy

Video is the most powerful storytelling tool for universities today. Schools that master how to use video to share their institution’s story will succeed in attracting new students, keep existing stakeholders engaged, and showcase the best their university has to offer. In this session we will explore how to create impactful video designed for social and mobile that keeps audiences hooked. Participants will learn how the rules of effective video content have changed and what you need to do to take advantage of the opportunities for your school.

After attending this session, attendees will be able to:

  • Identify opportunities for their university to maximize  storytelling through video
  • Leverage student generated video to build a steady stream of compelling content that keeps your audiences interested and coming back for more
  • Use live video to engage with your community  in real-time
  • Implement video marketing best practices into your social media strategy for 2016 and beyond
  • Maximize their budget, collaborate better with in-house videographers, and get the most out of your vendors to create more effective video

Laura Wilson
Georgetown University

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