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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Strategy, tools and implementation how-to: Create a seamless brand experience across social media and digital channels

It is no secret that content marketing is one of the most effective ways for brands to generate leads and retain existing customers, but without a clearly defined strategy it is difficult for brands to calculate a return on their investment.Throughout his workshop, Eric Clark will explain how brands can deploy a comprehensive communication strategy by leveraging existing brand assets and consumer generated content.

What will you leave with?

1) An outline of how to develop a brand strategy that can be used to articulate consistent brand messaging across all social media platforms.

2) How to assess vast array of social media tools available to determine which tools will help achieve maximum efficiency. Attendees will receive a complex overview of several social media tools and specific use cases that will have an immediate impact on their social media strategy

3) How to implement an employee advocacy program while maintaining consistent communication across all channels. Attendees will leave the session with the a list of the necessary tools to convey the importance of employee advocacy to key stakeholders within their business

Eric Clark
Quincy College

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