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CASE STUDY: Humanizing the Cisco brand - How they built a team empowered to identify and capitalize on authentic video storytelling opportunities

When text and imagery won’t suffice to tell a complex story, video can be a powerful and compelling way to showcase a company’s products and people. To tell the story of how its technology and leaders are changing the world for the better, Cisco’s corporate communications team has created a mini newsroom and also works with brand journalists poised to capitalize on unique visual storytelling opportunities. By featuring the people behind Cisco’s work and the positive outcomes its technology enables, the team brings authenticity and humanity to complex technological solutions, building brand affinity among consumers, partners and influencers alike.

Stephanie will share the team’s strategies and best practices in authentic video storytelling. Plus, go behind-the-scenes with their latest project – a vine campaign #ImagineCisco.

Key takeaways include:

  • Build a team empowered to identify and capitalize on video storytelling opportunities

  • Produce videos that demonstrate the authentic, human side of your company, its purpose and its people

  • Create a content hub where videos and other visual storytelling tools live and thrive

  • Leverage social media and other online channels to distribute videos, broaden reach and amplify impact

  • Engage employee ambassadors, brand advocates and industry influencers to share your content

Stephanie Ellen Chan

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