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Implement a framework for developing a branded podcast series: Essential tips on how to launch, measure business impact, and get leadership on board

All content marketers looking to drive growth should consider podcasting. The hit podcast show Serial, has put podcasting on the radar of mainstream consumers and brand marketers. Content marketers are taking notice as podcast content consumption is rapidly on the rise, fueled largely by the ease of listening through a smartphone and car radios as well as the ability to reach a niche audience.

Key takeaways include:

  • Research-based insight into why podcast content is rapidly gaining in popularity and why leadership in your company should care
  •  Implement a framework for developing a branded podcast series
  • Essential tips for launching and producing a podcast show (including the basics of podcast gear)
  • Integrate podcast content into your content strategy
  • Measure the business impact of your podcast show
  • Actionable steps to start a branded podcast show

This session is for anyone in charge of marketing strategy, especially those with content marketing strategy responsibility at a brand or agency. The session assumes a basic understanding of content marketing principles and practices.

Bernie Borges

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