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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Las Vegas 2016

Kroll case study: Tracking ROI of a B2B social media program

Closing the loop on your social media program and linking your results to your marketing strategy and business goals requires discipline in tracking your outbound campaign links and proper technical setup. With the majority of marketers expected to increase their spending on social media promotions and advertising this year, it's important to justify your investment and  quantify the impact.

In this session, we’ll look at options on how to track results from outbound campaigns as well as inbound traffic from social media using your analytics platform, marketing automation tools and your CRM.

Key Takeaways:

  • Learn how to track ROI from organic and paid social media traffic

  • Determine what to measure and what tools to measure with

  • Measure conversion rates and revenue in real time to make incremental adjustments

  • Mapping data from your analytics tool to your marketing automation platform and CRM

  • Tell a story about search results with your data

Whitney Parker
Kroll

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