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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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San Francisco 2017

B2B Case Study: Optimizing social media channels via content

By now, most of us have heard it, “Content is KING!”. That’s great, but what steps should we take to not only put content out there but actually drive leads and site traffic back to the organization? Take the journey with Ryan as he shares the struggle, pushback, budget restrictions and testing his team went through, which ultimately led to going from 48 social media leads in 2015 to nearly 1,000 social media leads in 2016!

Expect to leave this session understanding:

  • How to craft a content strategy centered around a default CTA
  • Hacks to leverage free blogging sites & communities to repurpose content while driving people to CTAs leading to business results
  • How we got featured in a private LinkedIn Healthcare group by Philips, which lead to a flood of new leads
  • How to leverage video to develop a broader reach
  • Influencer marketing tactics

Ryan Peña
MentorMate

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