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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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San Francisco 2017

Case study: How collecting the right social data can help you develop richer, deeper connections with your customers

Using social customer insights, Fossil Group has learned more about the behavioral patterns of customer segments across a portfolio of brands.  These new customer insights have driven meaningful results across paid, organic and influencer marketing initiatives.

In this session, Alexis Costa, Senior Global Marketing Manager at Fossil, and Bart Lorang, expert in social data and marketing, will share insights with the Social Media Strategies Summit audience about the power of social data and why and how they should be incorporating it into their marketing strategies to develop richer, deeper connections with their customers.

Key takeaways:

  • An overview of the opportunities that lie within customer social data, along with an overview of the tools and technologies available to access and leverage it
  • Tangible steps for the audience to incorporate social data into their marketing strategies for enhanced customer segmentation, profiling, targeting and content development
  • Insight into Fossil’s journey through this process, including their specific strategy and tactics, challenges, and concrete results

Alexis Costa
Fossil Group, Inc.

Bart Lorang

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