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San Francisco 2017

Keynote: Why video marketing is the #1 way to engage your customers - without bankrupting your budget

People love video. Cisco predicts that video will account for 82% of all consumer internet traffic by 2020 (B2B buyers are consumers too). 1/3 of all online activity is spent watching video. And there are no signs of this trend slowing down.

Video marketing reinforces and amplifies the desired customer experience. Brands using video see an increase in conversions, web traffic, brand awareness, online engagement, leads and sales revenue. The best marketers build video into their overall digital and content marketing strategy and develop videos aligned to the buyer’s journey.

So how do you create professional videos without bankrupting your budget? What makes videos so engaging? What are others doing that you can learn from?

In this session we’ll explore:

  • The science behind why video is irresistible to the human brain and how to create viral worthy videos
  • The types of videos, aligned to the buyer’s journey, that will drive specific business outcomes
  • DIY solutions, hacks and resources like YouTube Director and Animoto you can use to make professional videos without bankrupting your budget
  • Cutting edge consumer, B2B brands, online influencers and examples from my own experience to inspire yournext project

Regan Ogner
Intel Security

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