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San Francisco 2015

Hacking culture: 10 things we learned in 20 months

About 20 months ago, we assembled a rogue Social creative team from scratch. We set out to create a safe place to make dangerous ideas. This scrappy team of super talented ACDs, Art Directors, Designers and Writers grew their expertise, learned by failing, and worked differently than ever before. Walk in our shoes and see how we’ve been hacking culture inside and outside of our walls ever since.

Key takeaways include how to:

  • Infuse social expertise into your company’s culture
  • Set the stage for experimentation and taking creative risks
  • Create ideas that embrace each platform’s community
  • Blur the lines between physical and digital experiences
  • Enable collaboration between internal and external agencies

 

Jon Baugh
Target

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