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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Boston 2015

Documenting your social data strategy: Linking social media initiatives to business results

One of the biggest mistakes marketers make is overlooking the importance of setting measurement criteria before launching a campaign or program. After all, how are you supposed to know whether or not a campaign is successful if you haven’t outlined how you are going to measure the results? In this session, our focus will be entirely on connecting the data and results of a social media initiative to business goals.

Attendees will walk away having learned the following:

  • How to establish overarching program goals that are inextricably linked to business objectives

  • How to set benchmarks both at the outset and during an active social media campaign or program

  • How to creatively analyze data for the purpose of understanding how a campaign is contributing to non-financial initiatives (superficially intangible results)

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