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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Leveraging the power of social listening in higher education

Social listening is more than responding to Facebook and Twitter posts. Used strategically, it supports many critical functions in higher education, including campaign management, brand benchmarking, reputation management, customer service, market research, and online threat assessment.

After this workshop, attendees will:

  • Define social listening
  • Understand use-cases for higher education
  • Identify the major tools and software products available to support social listening
  • Map potential benefits of social listening to their job functions and strategic goals


Liz Gross
Campus Sonar

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