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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Proving the value of your social strategy: How to gain stakeholder approval for new social media initiatives

As social media marketers, we know that what our audience grabs onto one day may be old news in a week. It's our job to try new techniques to engage with students, alumni, prospective students, and our faculty and staff. Change can be scary, so how can we convince stakeholders and university leaders that a new idea could work? In this session, learn how to present the untried and unknown, overcome roadblocks, and prove the value of your social strategy.

Key takeaways include:

  • Mapping new ideas to your organization's overall objectives
  • Establishing relationships
  • Researching and presenting a proposal
  • Handling criticism or negative feedback

Madeline Kronfeld
American Public University System

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