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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Las Vegas 2016

Content Marketing ROI: Learn to map out realistic content goals, pair with the right metrics, and set up your reporting system

According to Content Marketing Institute, 49% of B2B and 51% of B2C marketers are challenged by measuring the ROI of their content marketing. Learn what it takes to address the challenges associated with content measurement, better understand your objectives and how to begin applying metrics to your content goals moving forward. Explore what content marketing measurement looks like in the wild by learning from three distinct examples of organizations effectively measuring their efforts with content today.

Key takeaways include:

  • Understand the key challenges to effective measurement of content marketing

  • How to determine your objectives with content to map out realistic goals

  • The process of pairing the right metrics with your goals

  • Tips on setting up a proper reporting system

  • Learn from three case studies on how to better measure content marketing

Brian Honigman
Honigman Media

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