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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Las Vegas 2016

CASE STUDY: Lessons learned at StumbleUpon about social-native advertising, amplification, and tactics for content creation that you can apply to your own strategy

Content marketing has grown significantly in the last 5 years and we don't see this trend fading anytime soon. Now coupled with potent social-native advertising and amplification options, content is taking on an even more important role in the marketing mix.

At StumbleUpon, content is indexed from all over the web.  The discovery platform works with thousands of publishers to better amplify their content - and because of this relationship, they are able to see growing trends in content consumption especially with the millennial and Gen Z demographics. Join Anne Gherini, head of marketing at StumbleUpon, who will share their story and what your company can learn from it.

Takeaways include:

  • Best tactics for content creation that any team can begin implementing right away

  • Understand the most important trends in content consumption and what it means for the way you engage with your users

  • Take advantage of new avenues for distribution to get your content seen

Anne Gherini
StumbleUpon

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