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Chicago 2017

Analytics vs. web design: Setup, tracking and optimization (5 little design decisions that cause big analytics problems!)

When your site was designed, hundreds of little decisions were made. And little website decisions can cause big Analytics problems. Some of these affect your marketing and measurement far into the future.

Too many companies forget to ask simple questions that if answered up front will make ongoing optimization easier. Andy, through the use of explicit and relevant examples will show you how to look at web design from the Analytics perspective:

  • Are goals and conversions easy to track?
  • Is the performance of content easy to measure?
  • Can you listen for the topics your visitors want?

Attendees will get a new perspective on how they should approach web development, Analytics setup and collaborating with their team around data.

Andy Crestodina
Orbit Media Studios

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