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Chicago 2017

Best practices in using Facebook ads to drive sales

With organic reach on the continual decline, organizations have turned to paid ads to get messages through. Brands are increasingly spending on paid social in the battle for attention – global paid social spend has doubled over the past 2 years, from $16B in 2014 to $31B in 2016. The question is, how do you stand out and drive sales in this increasingly crowded marketplace? Learn how TOMS has optimized it’s Facebook ad strategy to drive double digit growth in social revenue for the past 2 years.

Participants will learn how to:

  • Set a sales focused paid social plan
  • Develop the right content and targeting approach
  • Integrate with other channels
  • Measure results and optimize

James Chong
TOMS

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