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Chicago 2017

Why your company needs a social care strategy, and how to build one

Most marketers focus on content, advertising and influencers to drive business in social media; yet, many neglect one area that can have the greatest impact on their brands: social care.

With customers flocking to social media to broadcast their complaints, questions and compliments, now more than ever, you need to know how (and when) to respond.

Drawing on personal experience, real world examples and eye-opening statistics, James Vetrano, social media manager for the Kraft Heinz Company, will show simple ways you can execute a social care plan that will boost your brand’s reputation, drive consumer loyalty and even increase revenue.

Attendees will leave with these takeaways:

  • The current state of social care
  • Step-by-step instructions on how your organization, regardless of its size, can implement a social care strategy
  • Best practices on effectively engaging customers on social media
  • How you can use social care to create memorable experiences, brand advocates and the most loyal customers

James Vetrano
Kraft Heinz Company

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