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Chicago 2017

From the C-Suite to the cubicle: How social media advocacy fuels employee engagement

The original idea of employee advocacy was an end-around to shrinking social media reach and engagement. Use employees to bust through the social media clutter. But as advocacy programs grow, they can – and should – be more.

Sure, enlist an army of advocates, give them awesome content and make it super-easy to share. But don’t stop there. Turn employee advocacy into the glue that holds together everything you do as a brand – from executive and internal communications, to marketing, talent development, recruitment, community and media relations, and more.  

Along the way, your people will build social media acumen – from the CEO to the front-line employee. And they will be more engaged, understand your company’s culture better, and help humanize your brand.

In this session, you’ll learn how employee advocacy can: 

  • Help with the nuts and bolts of your marketing – like increasing brand understanding while also driving valuable earned media and referral traffic
  • Humanize your brand through trusted employee social media connections
  • Educate and engage employees about company culture – and your mission, vision and values
  • Sync more closely with internal communications and external marketing efforts
  • Build social leaders in your organization

Tom Buchheim
American Family Insurance

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