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New York 2017

Storytelling reimagined: 5 steps to enhance your brand experience across social channels

Why make an announcement in a press release when a personalized blog on LinkedIn or Medium from your company's leader would offer a significantly more compelling narrative? Why rely only on 140 characters to describe a brand defining moment when a cross-platform messaging campaign driving traffic to a Facebook Live broadcast would provide your fans with an inside look into the moment? The platforms and strategies available today to tell your story with social media are limitless. This session is designed to challenge you to reimagine the way you tell your stories by providing a five step, storytelling blueprint for social media that enhances engagement and achieves greater visibility.

Chris Sedlak
PwC

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