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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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New York 2017

Keynote case study: "Socializing" a 232 year old brand

“232 years ago I founded The Bank of New York. Think I was innovative then? Today I’m writing  tweets!  A. Hamilton”.

Alexander Hamilton founded The Bank of New York in 1784 and continues to inspire innovation.  Learn how BNY Mellon is evolving the brand by celebrating the pioneering spirit of its founder from social media to brand ambassador initiatives in its nine innovation centers.  

 

Aniko DeLaney
BNY Mellon

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