Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

SIGN UP!

New York 2017

Keynote case study: "Socializing" a 232 year old brand

“232 years ago I founded The Bank of New York. Think I was innovative then? Today I’m writing  tweets!  A. Hamilton”.

Alexander Hamilton founded The Bank of New York in 1784 and continues to inspire innovation.  Learn how BNY Mellon is evolving the brand by celebrating the pioneering spirit of its founder from social media to brand ambassador initiatives in its nine innovation centers.  

 

Aniko DeLaney
BNY Mellon

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy