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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Chicago 2016

Maytag case study - Leveraging a brand icon to build meaningful engagements on social

Consumers now expect to hear back from brands within a matter of minutes – and are finding new ways to connect across all social platforms. Social media managers are tasked with forging that valuable personal connection with each and every consumer, finding the right voice, tone and answer for anything thrown our way.

In this presentation, Rachael will highlight ways to efficiently and effectively forge personal connections to your consumers through key social channels, using her work with the Maytag Man on social as a prime case study.

Key takeaways include:

  • How to build a concrete process and set of guidelines for consumer interaction across different social channels
  • The importance of maintaining a consistent and reliable brand tone, voice and authenticity through all consumer interactions
  • How to identify, connect with and reward key consumers to create an army of brand ambassadors
  • How to leverage valuable insights to reflect your consumers’ values and create winning content
  • Taking personalized, one-on-one engagements to the next level through specific campaigns and video customization

Rachael Datz
DigitasLBi

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