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How to grow digital media audiences through data: The Roadmap to audience growth at a legacy publisher

Content consumption habits have changed dramatically over the past few years. Instead of buying a magazine or going to your favorite website, you can now get your content on the platform of your choosing - from Facebook and Instagram to Snapchat and Apple News. To continue engaging their audiences and maintain their hard-earned brand loyalty, publishers like Condé Nast need to be keenly attuned to the shifting landscape and reimagine their content for this new ecosystem.

In this sessions, Tamar will discuss:
- How to utilize data and insights to understand audiences’ interests, needs and expectations
- How to build engagement and brand loyalty in a fragmented media environment
- How the same story can take different shapes based on the platform it’s told on

Tamar Rimmon
Condé Nast

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