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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Best Practices in Optimizing Facebook Audiences for Better Performing Ads

Chris will offer hands-on guidance and expertise in the art and science of defining, targeting, and optimizing your audiences on Facebook ads throughout the funnel.

In this session, you can expect to learn:

  • How the Facebook algorithm works at a basic level to match the various ad elements, including audience
  • How to use Facebook tools and the Facebook pixel to help understand and define your audience
  • How to convert your qualitative understanding of your audience into groups you target in Facebook ads
  • How to build audiences for specific points of your paid social funnel: at the top (awareness), bottom (conversion), and middle (consideration) of the visitor's decision path
  • Advanced tactics to refine and optimize your audience as you go
  • How your audience fits into the other facebook ad levers

Chris Madden

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