Events: SMSS Anaheim 2019   |    SMSS Chicago 2019   |    Higher Ed 2019   |    SMSS NYC 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Influencer Marketing: How To Break Through The #Sponsored Noise (A Chilly Cow Brand Launch Case Study)

With the digital marketing landscape fraught with ad fraud and third-party data scandals, brands and businesses are evolving influencer plans from test tactics to critical campaign elements.  Lower calorie, protein-packed ice cream Chilly Cow entered a market (and social space) dominated by key competitors who both worked with influencers and received unaided shout-outs from them. Chilly Cow’s approach?  A buzzworthy campaign that launched with macro influencers, was supported by micro influencers and started a movement.

In this session, you’ll learn how to:

  • Find the right influencers for your audience
  • Drive awareness and affinity at the macro and micro level
  • Target niche audience segments with an authentic message

Shannon Rodenburg
Wells Enterprises

You must log in to view/download presentation files.

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy