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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Influencer Marketing: How To Break Through The #Sponsored Noise (A Chilly Cow Brand Launch Case Study)

With the digital marketing landscape fraught with ad fraud and third-party data scandals, brands and businesses are evolving influencer plans from test tactics to critical campaign elements.  Lower calorie, protein-packed ice cream Chilly Cow entered a market (and social space) dominated by key competitors who both worked with influencers and received unaided shout-outs from them. Chilly Cow’s approach?  A buzzworthy campaign that launched with macro influencers, was supported by micro influencers and started a movement.

In this session, you’ll learn how to:

  • Find the right influencers for your audience
  • Drive awareness and affinity at the macro and micro level
  • Target niche audience segments with an authentic message

Shannon Rodenburg
Wells Enterprises

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