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Chicago 2016

Social ROI – Using social platforms to increase sales & loyalty

Marketing people throughout the world are constantly asked to justify their spend on social strategies by providing a measureable ROI. Yet social selling and social marketing are about more than sales; quantifying the ROI requires a more complex formula.

In this session you will learn:

  • How to create an effective social selling strategy
  • How to “sell” the social strategy to the C-Suite and gain full funding for your programs
  • How to create a social DNA throughout the enterprise

Joel Warady
Enjoy Life Foods

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