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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs

Panelists will share insights on:

  • Taking the fear out of analytics: how to get started
  • How to create a measurement framework for content development and distribution on social media
  • Ways to measure success beyond insights delivered by social media platforms
  • How to share analytics with non-technical team members
  • A look into organic social vs. paid social analytics
  • Best practices to connect analytics to an overall social media strategy

Mike Petroff
Harvard University

Matt Baldwin
Kellogg School of Management at Northwestern University

Andrew Dixon
Colorado State University-Global Campus

Josef Bookert
Yale Medicine

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