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Chicago 2016

Case study: Event Marketing: #TacticsforSocialEngagement

More than half of all social engagement happens before an event takes place. Through case studies, explore how Cigna and other brands use social media tactics to elevate brand visibility, broaden online audiences, generate participant engagement and showcase company commitment before and during events – both charitable and sponsorship.   

Key takeaways include:

  • Negotiating social media into sponsorship agreements
  • Value of integrated communications strategy
  • Five tactics to engage your target audience prior to an event
  • The “meet-up” concept comeback
  • Five tips for a successful real-time, onsite social experience

Sarah Dudzic
Cigna

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