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Case Study: How Pandora Optimizes Content Creation for Distribution

The possibilities of content creation today are endless, and the number of distribution platforms is growing. From social and CRM to blog and house inventory, there are many ways to reach your current and prospective customers. But how do we decide what requires a video or a photo; an animation or a graphic; a blog post or another piece of longer-form original content?

At Pandora, we have many opportunities to create content that can spark a meaningful conversation with our audience related to music – from interviews with artists or artist-submitted content; to singles, albums and podcasts; to TV shows and films; to live and televised events. And we have the resources to develop a variety of content formats – from artist access to audio messages, branded graphics and original playlists.

In this session, we’ll discuss how Pandora looks at content opportunities and takes a scalable approach to creating engaging audio and visual content that reaches audiences where they are - in the right format, on the right platforms.

Jennifer Cacace

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