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New York 2016

Snackable Content: Winning an Audience One Bite at a Time

One key theme around content is that content needs to get smaller more concise for it to be considered by consumption. We have learned some interesting facts from this year that proves this to be true. The Average Internet User:

  • Has an attention span of 8 seconds, whereas a goldfish has an attention span of 9 seconds
  • Visits 2,125 pages per month, 1.12 min per page
  • Views over 3,000 impressions per day 

We are experiencing a universe of very fragmented attention, we have less time to grab people. The cure for this is “Snackable Content” or content that is shorter including blogs like this under 200 words, videos less than 60 seconds, webinar and podcasts under 20 minutes, etc. We still drive people to the longer more in depth content, but trust and credibility need to be earned in seconds, not minutes, a few words, not paragraphs. It is time to look at your current content and chop it down. In this session you will learn how:

  • To parse down larger content
  • To build a solid snackable plan, then test and deploy
  • Your social communities can help out
  • To create engagement around your content
  • Getting snackable for mobile

All Participants will leave with:

  • Rapid Launch Plan Step-by-Step content guide to formulate your plan
  • Content Scheduling System and worksheets that will allow you to better organize your content and related resources
  • Over 20 publishing hacks that will save you time and produce instant results

As an added BONUS, Dean is offering:

  • Complimentary access to a live online Content Mini-Camp ($500 value)
  • 90 Day Access to online weekly group coaching sessions for ongoing support ($200 value)

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