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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Crashing Culture: How to Leverage Authenticity to Keep Your Brand Relevant in Social Media

Kevin Kovanich, Strategy Director at mcgarrybowen Chicago, and Maya McDonald, Social Media Manager at Kraft Heinz Company, will speak on how to create culturally-disruptive social media campaigns that resonate with your target audience.

One project where this was proven to be most successful was when mcgarrybowen worked with Kool-Aid and Lil Jon to create a music video for the 2018 holiday season. By leaning on each other’s areas of expertise, they created a new holiday hit that was as authentic to the genre as it was for the brand. With the ingredients of a killer piece of content and an aggressive engagement strategy, the music video has been viewed over 11 million times.

Kevin and Maya will take the key learnings from their combined 17 years experience in social media and explain how you can make any brand relevant in culture. One tweet at a time.

Kevin Kovanich
mcgarrybowen

Maya McDonald
Kraft Heinz Company

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