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New York 2016

Selling Your Brand Live: In-The-Moment Marketing With Live Streaming

Now more than ever, brands can connect with their audiences on a deeper, more personal level through live streaming. Apps like Periscope and Facebook Live have changed the game and allowed people to connect with the brands and things that they love from anywhere in the world. However, with increased connectivity and access, brands have questioned how to leverage live streaming as an effective storytelling strategy.

In this how-to session, Derek K. Hubbard will introduce attendees to the five Cs of live streaming, designed as a guide for success with apps like Periscope and Facebook Live.

After the workshop, attendees will know how to:
  • Tell a compelling story through live streaming
  • Provide value to their live stream audiences
  • Measure the effectiveness of their live stream

Derek Hubbard
Southwest Airlines

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