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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Launching and Measuring an Effective Influencer Marketing Program

Panelists will share best practices and insights on topics including: 

  • What are some current opportunities and challenges in influencer marketing for higher education?
  •  What are the characteristics that make up an influencer in the higher education space?
  • Can a professor become influential? If so, what are some best practices?
  • What resources are available for educators and others to become influential in their space?
  • What are some successful influencer tactics that your university has tested?
  • How do you track the results of your influencer campaign?
  • How are your influencer strategies integrated with your paid media strategies?

Kasandrea Sereno, EdD
University of South Florida

Karen Freberg, Ph.D.
University of Louisville

Jackie Hartwig
Strategic Education, Inc.

Jamie Lewis
University of Georgia

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