SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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✓ Leverage industry-specific case studies to share with leadership and your team

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Authenticity Always Wins: Forming Social Strategy Around Audience

Identifying what engages your audience is key to developing a successful social strategy. In this discussion, Kyle will describe how the Oakland Athletics went about identifying who their fanbase and audience was on social, and how they were able to reflect that with their content and storytelling tactics.

After this talk, attendees will understand how to:

Identify your audience
Translate your audiences' preferences to voice and content
Tailor strategy to specific platforms

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Authenticity Always Wins: Forming Social Strategy Around Audience

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Authenticity Always Wins: Forming Social Strategy Around Audience