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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Blending Organic Content & Advertising for Better Performance and Engagement

In a paid era of social media, many advertisers are positioning huge budgets into ads. From brand awareness to clicks to conversions, the advancement of our industry has blown up faster than we can blink. With that, sometimes advertisers are losing the social media flair in favor of bigger productions. But what if we combined hard advertising with classic social media experiences? 

This presentation is designed to teach users how to drive a narrative to their audience through classic storytelling methods reimagined for a social media landscape. I want you to not only learn how to gain an interested party, but how to engage them over a personalized journey on your page.

In this session, you'll learn:

  • How a well-written copy and creative can create long-form conversions.
  • Explaining how a complete story can be told on social media in less than five seconds.
  • Using storytelling methods that keep a user intrigued during the paid social media revolution.
  • How to minimize your costs when building a successful plan and why it matters.

Andy Pondillo
BarkleyREI

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