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Strategic Communications During a Pandemic: Top Tips for Higher Ed Comms Pros

The world as we know it has changed. The way we communicate has changed. But what does it mean for higher ed comms pros? As universities race to reshape their programs to deliver hybrid models, online teaching becomes the norm and social distancing impacts the physical classroom, higher ed comms pros have to adapt quickly to this “new normal” in order to continue providing effective, meaningful communications and content. It is important now, more than ever, to put strategy at the heart of your communications program.

  • What are you, and your university, trying to achieve?
  • What changes - internally and externally - will impact your university, and your program, in the next 3 / 6 / 12/ 18 months? How will you react?
  • How do your audiences perceive you now? What new habits have been created? And what good behaviors have been undone?
  • How will you prove your value as a strategic PR and comms pro as the world grapples to deal with the COVID-19 crisis?

Join me to discuss all things strategic communications and behavioral science and learn how to future-proof your higher ed comms program in the face of a pandemic.


  • How to move your comms program from response to recovery
  • Audience behaviors: Creating new habits and social norms during a pandemic
  • Data is king. Capturing data out-takes now to build credibility later

Shayoni Lynn, FCIPR, CMPRCA
Lynn PR

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