Emily Krassen is an experienced communications professional, focused on digital video strategy and content creation. In her current role as Senior Manager, Digital Video Strategy & Content at Pfizer, she leads digital video efforts and is responsible for above-brand content strategy across Pfizer's external corporate social channels. Emily also consults on external digital thought leadership for executives within the organization, and serves as an educator on best practices around digital & social strategy and emerging platforms. Prior to joining Pfizer, she held various roles at Scripps Networks Interactive, including producing social video content, programming, and partnerships. Emily graduated from the S.I. Newhouse School of Public Communications at Syracuse University, majoring in Television, Radio, & Film Communications. Emily is a native of Shaker Heights, Ohio and currently resides in New York City.
11:00 am–11:40 am — Thursday, February 6, 2020
Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).