The Power of Personal Branding: How to Use Social to Humanize Your Business

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The days of hiding behind your business are over. People want to see PEOPLE on their social media feeds - and they want human stories to root for!

Social media was never designed as a marketing tool - and when you post content that's overly sales-y, or broadcast content that's meant for passive consumption, you interrupt the social experience users are trying to have with their family and friends. The algorithms don't like that - and neither will your audience!

But when you put yourself out there as a real, relatable human being, you can encourage more engagement, establish a positive reputation, build better relationships - and, ultimately, experience more success online.

• Why solopreneurs, executives, and employees alike ALL need personal brands
• The importance of "know, like, trust"
• How to figure out what your personal brand even is
• How to display & communicate your personal brand on social media in ways that are consistent, recognizable, unique, and memorable
• How to expand those relationships beyond your social media platform