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The days of hiding behind your business are over. People want to see PEOPLE on their social media feeds - and they want human stories to root for!
Social media was never designed as a marketing tool - and when you post content that's overly sales-y, or broadcast content that's meant for passive consumption, you interrupt the social experience users are trying to have with their family and friends. The algorithms don't like that - and neither will your audience!
But when you put yourself out there as a real, relatable human being, you can encourage more engagement, establish a positive reputation, build better relationships - and, ultimately, experience more success online.