Kelsey is a digital and social media leader who helps mission-driven brands and executives build relationships with their audiences. As a non-linear content creator and storyteller, Kelsey's specialty is launching purpose-led narratives and consumer engagement programs. She relocated from Boston to New York City in 2014, where she's led social strategy and influencer marketing teams at Questex Media, People Magazine, Thrive Global, Northwestern Mutual and Nasdaq.

She received a BA in Communications and Film Studies from Salve Regina University in Newport, Rhode Island and an MA in Journalism from Northeastern University.

Kelsey Murray’s Session

12:00pm –12:45pm PT — Wednesday, June 9, 2021

Panel: Panel: How to be Nimble & Authentic with Everyday Crisis

Being nimble and responsive has become more important over the years as topics of conversations on social media have skyrocketed. It’s become essential for brands to evolve and find ways to stay relevant within social as conversations shift, requiring quick content development as well as strategic guidelines covering when it’s appropriate to insert a brand into a conversation.

This panel will share their guiding principles when developing social and content strategies, with authenticity being at the top of the list -- especially during times of everyday crisis.

This panel will review topics including:

The biggest adaptations and changes these organizations have had to make in 2020
How your brand can breakthrough in a crowded and fast-moving social landscape
Suggestions for how to get buy-in and navigate an unwieldy approval process
Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends, and the role of data in helping inform decisions
The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
The power of authenticity – no matter what that looks like
How to still have fun -- because it’s social media!