Kelsey is a digital and social media leader who helps mission-driven brands and executives build relationships with their audiences. As a non-linear content creator and storyteller, Kelsey's specialty is launching purpose-led narratives and consumer engagement programs. She relocated from Boston to New York City in 2014, where she's led social strategy and influencer marketing teams at Questex Media, People Magazine, Thrive Global, Northwestern Mutual and Nasdaq.
She received a BA in Communications and Film Studies from Salve Regina University in Newport, Rhode Island and an MA in Journalism from Northeastern University.
12:00pm –12:45pm PT — Wednesday, June 9, 2021
Being nimble and responsive has become more important over the years as topics of conversations on social media have skyrocketed. It’s become essential for brands to evolve and find ways to stay relevant within social as conversations shift, requiring quick content development as well as strategic guidelines covering when it’s appropriate to insert a brand into a conversation.
This panel will share their guiding principles when developing social and content strategies, with authenticity being at the top of the list -- especially during times of everyday crisis.
This panel will review topics including: