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Jen Beam

Social Media Director, Campaign Outreach

Jennifer Beam is the Social Media Director for AARP’s national advocacy social media program, which includes AARP Advocates and Aliados Adelante, and covers a broad range of federal and multi-state campaigns across the country. She has spent more than 15 years translating wonk into compelling content to engage and empower Americans 50+, and has learned to love numbers almost as much as crafting a killer tweet. When not social listening (scrolling obsessively), she can be found getting walked by her dog, reading historical fiction, or playing Words With Friends.

Jen Beam’s Session(s):

11:30–12:15 PDT — Wednesday, June 9, 2021

Panel: Panel: How to be Nimble & Authentic with Everyday Crisis

This panel will review topics including:

  • How your brand can breakthrough in a crowded and fast-moving social landscape
  • Suggestions for how to get buy-in and navigate an unwieldy approval process
  • Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends
  • The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
  • The power of authenticity – no matter what that looks like

Check out our early bird ticket prices!
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