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Jen Beam

Social Media Director, Campaign Outreach
AARP

Jennifer Beam is the Social Media Director for AARP’s national advocacy social media program, which includes AARP Advocates and Aliados Adelante, and covers a broad range of federal and multi-state campaigns across the country. She has spent more than 15 years translating wonk into compelling content to engage and empower Americans 50+, and has learned to love numbers almost as much as crafting a killer tweet. When not social listening (scrolling obsessively), she can be found getting walked by her dog, reading historical fiction, or playing Words With Friends.

Jen Beam’s Session(s):


11:30–12:15 PDT — Wednesday, June 9, 2021

Panel: Panel: How to be Nimble & Authentic with Everyday Crisis

This panel will review topics including:

  • How your brand can breakthrough in a crowded and fast-moving social landscape
  • Suggestions for how to get buy-in and navigate an unwieldy approval process
  • Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends
  • The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
  • The power of authenticity – no matter what that looks like

Check out our early bird ticket prices!
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