Natalie has been working at E*TRADE for five years, focused on acquisition marketing. Her responsibilities include developing advertising campaigns across all business lines and leading certain social media strategies and creative. She builds authentic marketing strategies and campaigns that connect people with products and companies. Prior to E*TRADE, Natalie spent almost four years at PepsiCo working on a variety of brands and campaigns.
Natalie Labuda’s Session(s):
11:30am –12:15pm PT — Wednesday, June 9, 2021
Being nimble and responsive has become more important over the years as topics of conversations on social media have skyrocketed. It’s become essential for brands to evolve and find ways to stay relevant within social as conversations shift, requiring quick content development as well as strategic guidelines covering when it’s appropriate to insert a brand into a conversation.
This panel will share their guiding principles when developing social and content strategies, with authenticity being at the top of the list -- especially during times of everyday crisis.
This panel will review topics including: