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Natalie Labuda

Senior Director of Marketing, Advertising & Social Media
E*TRADE

Natalie has been working at E*TRADE for five years, focused on acquisition marketing. Her responsibilities include developing advertising campaigns across all business lines and leading certain social media strategies and creative. She builds authentic marketing strategies and campaigns that connect people with products and companies. Prior to E*TRADE, Natalie spent almost four years at PepsiCo working on a variety of brands and campaigns.

Natalie Labuda’s Session(s):


11:30am –12:15pm PT — Wednesday, June 9, 2021

Panel: Panel: How to be Nimble & Authentic with Everyday Crisis

Being nimble and responsive has become more important over the years as topics of conversations on social media have skyrocketed. It’s become essential for brands to evolve and find ways to stay relevant within social as conversations shift, requiring quick content development as well as strategic guidelines covering when it’s appropriate to insert a brand into a conversation. 

This panel will share their guiding principles when developing social and content strategies, with authenticity being at the top of the list -- especially during times of everyday crisis. 

This panel will review topics including:

  • The biggest adaptations and changes these organizations have had to make in 2020 
  • How your brand can breakthrough in a crowded and fast-moving social landscape
  • Suggestions for how to get buy-in and navigate an unwieldy approval process
  • Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends, and the role of data in helping inform decisions
  • The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
  • The power of authenticity – no matter what that looks like
  • How to still have fun -- because it’s social media!

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