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Glenn Ginsburg

Senior Vice President Global Partnerships
QYOU Media

Glenn Ginsburg holds the position of Senior Vice President of Global Partnerships at QYOU Media. He is responsible for ensuring that QYOU Media features the best of the web in its programming line-up, whilst adding to its existing partnerships with leading Influencers, talent managers and agencies. He also launched and runs QYOU’s award winning Influencer Marketing Agency whose client portfolio includes Universal Pictures, 20th Century Fox, Sony Pictures, DreamWorks, Warner Brothers and other leading entertainment companies. Under Glenn’s leadership QYOU Media has also become the foremost authority on brand engagement on popular short form entertainment platform TikTok.

Ginsburg has an extensive background specializing in digital, social and convergence media and branded entertainment. He has initiated, built and managed digital-focused businesses for media companies including Walt Disney Company, MTV Networks, USA Networks and Marvel Entertainment His most recent role was Principal at Alliance Content Marketing, working with top-tier brands to help them harness the power of social media stars and develop leading Influencer marketing campaigns that generate buzz online.

Glenn Ginsburg’s Session(s):

Tuning into TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

Glenn Ginsburg, SVP of Global Partnerships at Gen Z-focused influencer marketing agency, QYOU Media will showcase how QYOU Media’s longstanding partnership with Universal Pictures targeted families and mainstream audiences through TikTok with a unique approach. They strategically treated each franchise IP like an influencer and tapped other influencers to join the fun, driving views, engagement and building channels along the way. The session will feature case studies including two blockbuster animated features from Universal Pictures and DreamWorks Animation -  Trolls World Tour, released during the spring of 2020 and Croods 2: A New Age, released during holiday 2020.

Key Takeaways:

  • How to approach and leverage TikTok through the film lifecycle
  • Best practices for working with emerging and established creators
  • Delivering brand partner value

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