Jessika is a social media and relationship marketing strategist. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika also teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.

Jessika Phillips’s Session

8:45 am–9:30 am PT — Tuesday, June 8, 2021

Panel: Paving the Way for Customer Loyalty: Using Social Media to Drive Innovative Customer Experiences

We’re in the experience era. Everything brands share online must be with the intent of providing a better experience. In this panel, speakers will share how they leverage social media to drive better customer experiences, ultimately paving the way for customer loyalty. You’ll learn how exceptional customer experiences can turn your existing customer bans into fans, advocates, and community members.

Topics include:

The importance of reading the room your customer is in: being thoughtful in how you showcase your product in a way that is relevant and provides value
Opportunities to adjust and strengthen your offerings and continue to delight your audiences from a distance during the pandemic
Treating social as a two-way conversation and actively participating in social spaces that your customers value
Establishing relationships with dedicated support teams and resources to help customers as quickly as possible
The role of social media in rebuilding customer confidence post-pandemic