Mallorie Rosenbluth is a Creative Strategist at Faceook, where she is focused on helping small businesses build great content across Facebook's platforms. She is the former Director of Social Media and Content Strategy at Grubhub where she lead the team responsible for the social media, influencer, and brand content efforts of Grubhub and its NYC-centric brand, Seamless. Prior to joining Grubhub, Mallorie worked for Wegman’s Food Markets and then transitioned to Likeable Media where she held a variety of roles over her 5+ year tenure, including Senior Vice President of Client Services. In 2015, Mallorie made the move back brand-side as Baked by Melissa’s Brand Director before joining Grubhub. Mallorie has spoken at dozens of social media and marketing conferences around the country, was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions. She co-authored 2015’s 2nd edition of the New York Time’s bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.
Mallorie Rosenbluth’s Session(s):
Creating content for your Facebook and Instagram accounts takes: time, money, resources, and know-how that may not be the top priority for every marketing team or business owner. But great ad strategies rely on great creative to be successful. So, how can you have it all? In this session, we'll cover the tips and tricks for building your content - without breaking the bank (or the clock). You will learn: the anatomy of a great post and ad, how to develop a content strategy, and how to take your photos and utilize apps to create thumbstopping ads.