Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418

Brittany Neish

Senior Manager, Paid Media, Global Brand Marketing, Digital Center of Excellence
Fortune Brands Global Plumbing Group (MOEN | House of Rohl)

With over 10 years' experience leading paid media, marketing communications and community development initiatives for brands like Microsoft and Moen, Brittany has cemented herself as a leader within the Marketing/Advertising industry. She’s tackled creating in-house media buying teams, co-created + amplified mission driven media initiatives like Microsoft’s community based digital literacy programs and Moen’s Water Director activation, and developed paid social campaigns that have been recognized by the Shorty Awards - the premier award accolades for social media. In addition to her marketing work, Brittany is a motivational speaker, podcast host, author and founder + CEO of What You Do Matters. Brittany’s speaking and writing work have been featured in AdWeek, AdExchanger, Together Digital, The Association of National Advertisers, Engage! Cleveland and the Cleveland Chapter of SHRM.

Brittany is known for her can-do spirit and relentless positivity. She is deeply committed to helping others on their path of personal and professional growth. Leading teams with care, compassion, collaboration and an action-oriented attitude is part of her signature management mindset. She believes that it’s not what we say, it’s what we do that matters.

What You Do Matters, created in October 2019, is a positive platform for personal growth focused on helping individuals take meaningful action at home, at work and in their communities through courses, workshops, webinars, growth tools and community building. Learn more at www.whatyoudomattersmentality.com

Brittany Neish’s Session(s):

8:45 am–9:30 am PT — Friday, June 11, 2021

Panel: Finding the Right Influencer: How to Find a Long-Term Brand Partner Instead of a One-Off Campaign

In this panel, you’ll hear both brand and agency perspectives on what it means to build a long-term brand partnership with an influencer.

Discussion topics include:

  • How to identify influencers that align with your brand ethos, rather than a singular campaign idea, to produce authentic, on-brand, evergreen content
  • Why your influencer partnerships should be treated as a branded community that you cultivate, nurture, and tap into regularly
  • How to vet influencer partnerships during long-term collaborations to ensure brand safety
  • Things to remember when budgeting for long-term partnerships (exclusivity costs, usage costs, etc.)
  • The benefits of leveraging your influencer relationships for product research/development through focus groups and questionnaires

Check out our early bird ticket prices!
Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct